Gina Coluccio & Ladylux Gina, the founder of Ladylux Diamonds, is an expert in diamonds and is ready to help you find the right one. During the start of her career, Gina spent a few years in the wholesale diamond market. She was assisting in the inspection of diamonds for purchase and aided in the design process for trends in relation to the Australian market. This is where she found her spark and passion for the craftsmanship of handmade engagement rings and exclusive collectors items in the very rare pink diamond market. Since establishing Ladylux years later, the business has emerged as a bespoke high-end Argyle Pink diamond jewelry brand, using only the finest craftsmanship and materials. Always using GIA certified diamonds, Gina’s strengths lie in choosing the best diamond in the given market based on current prices. Client’s value and trust the process Gina and Ladylux provide to source, purchase, create and sell diamonds. Diamonds are a girl’s best friend and Gina is ready to find the right one for you.

Gina Coluccio & Ladylux Gina, the founder of Ladylux Diamonds, is an expert in diamonds and is ready to help you find the right one. During the start of her career, Gina spent a few years in the wholesale diamond market. She was assisting in the inspection of diamonds for purchase and aided in the design process for trends in relation to the Australian market. This is where she found her spark and passion for the craftsmanship of handmade engagement rings and exclusive collectors items in the very rare pink diamond market. Since establishing Ladylux years later, the business has emerged as a bespoke high-end Argyle Pink diamond jewelry brand, using only the finest craftsmanship and materials. Always using GIA certified diamonds, Gina’s strengths lie in choosing the best diamond in the given market based on current prices. Client’s value and trust the process Gina and Ladylux provide to source, purchase, create and sell diamonds. Diamonds are a girl’s best friend and Gina is ready to find the right one for you.

In the world   of luxury products In the world of luxury products, Argyle Pink Diamonds (APD) are likened to works of fine art, hidden treasures, rare books and unique icons. As global financial markets show volatility and instability, affluent investors and collectors around the world are taking a closer look at rare, hard assets to diversify their portfolio and protect their wealth. Argyle pink diamonds fulfill this criteria and, as supply dwindles, international collectors and investors continue to acquire these rare pieces for their personal holdings. To know a diamond’s origin is to know its real story – a chronicle that will be carried with it for eternity. An Argyle pink diamond tells a delightful and intriguing narrative of nature’s forces, geological evolution and the destinies of all who have guarded it on its journey. Each one is like a miniature piece of fine art, expertly, intricately and lovingly crafted from rough diamond to rare polished stone, but not before it travelled a journey of epic scale, from deep within a land as rare as the diamond it yields. The Argyle pink diamond is a luxuriously rare gem, and to own one is to own is to possess a beautiful and lasting treasure. “PINK DIAMONDS ARE AMONG THE MOST INTRIGUING AND HIGHLY VALUED GEMS IN THE WORLD, BOTH BECAUSE OF THEIR RICHNESS OF COLOUR THEIR RARITY.” Dr. James E. Shigley, GEMOLOGICAL INSTITUTE OF AMERICA (GIA), 2009 The Argyle Diamond Mine is the only consistent source of pink diamonds and accounts for over 90% of the world’s pink diamond supply; although this treasure trove will not continue in perpetuity. With limited mine life remaining, these rare pink diamond are becoming ever rarer. This paper places that rarity in context, a context shaped by the forces of supply and demand, and one that speaks volumes about collectability, the potential for wealth creation and a legacy for future generations.

This is a sentence often heard by someone who has been to 3 million jewellery stores and is now confused and tired of having conflicting perspectives and opinions on what’s the best kind of diamond for the engagement ring and thinks that by buying from overseas they are getting a better deal. Think of it this way. If somebody walks into your store that you’re never going to see again, how likely are you to treat this client with every ounce of care. In a perfect world we’re all good Samaritans and give everyone 100%. However, we don’t live in a perfect world. And the reality is just that, when you’re a tourist, there is a risk that any wrong doing may not be dealt with accordingly, as you, the tourist will be gone tomorrow. What do I mean by wrong doing – Little things. That stack up in the end and mean that although it might feel like you got a bargain, all too often I see the result of these bargains gone wrong. One client brought back a diamond that on the certificate said 1.50ct. The dimensions however did not meet that of a 1.5ct. It had the dimensions of a 1.20ct. So yes, technically it appeared he got a cheaper diamond. When in reality, if he’d just bought a 1.20, it would have looked the same and cost less. Another client purchased on paper a VS2 diamond. Unfortunately, your partner doesn’t wear the paper on her hand, she wears the rock. And despite it saying VS2, it was a messy stone with big black inclusions. They turned down an SI because on paper it graded lower, yet in real life this SI had white inclusions which were harder to notice and therefore was the better stone. What I’m getting at is you need to trust who you’re dealing with. He who has the most Instagram followers does not necessarily have the time to look after each and every client as the Insta-fame has shortened his day. Go with your gut instinct. Don’t be trapped into thinking overseas purchases are cheaper and therefore better. As the saying goes “Pay peanuts, get monkeys” And I urge you to be honest with who you are dealing with, we are in the online era where certain online stores are selling diamonds significantly less than bricks and mortar stores. Sometimes they are good diamonds, sometimes they are the diamonds that nobody wanted. Keep an open mind, all that shimmers is not gold. If something seems a little too good to be true, it probably is. Good luck kids, it’s a jungle out there.

The market for pink diamonds is quite separate to white diamonds, and due to their rarity, pink diamonds typically command prices far in excess of their colourless counterparts. To put this rarity perspective, of the approximately 20 million carats produced from the Argyle Diamond Mine, less than 1% are pink. Remarkably, this small production represents over 90% of the world’s pink diamond supply. It has been cited that some medium quality pink diamonds attract prices 20 times higher than their white diamond equivalents. This gap has been known to widen for higher qualities of Argyle pink diamond. It is difficult to draw parallels with price performance of pink diamonds and the price performance of published commodities. In fact, Argyle pink diamonds appear to defy logic and to defy gravity. Rarity, uniqueness and a finite nature drive the value of the Argyle pink diamond in much the same manner as art. It is therefore unsurprising that the price performance of pink diamonds more closely resembles that of the price performance of some of the world’s finest masters. Both assets share similar virtues and belong in the world of connoisseurs and collectors.

The most exclusive invitation only diamond sale in the world. Each year, the finest and rarest diamonds are reserved for the annual Argyle Pink Diamonds Tender. The event highlights a small number of important diamonds that stand apart from their peers in terms of vibrancy and intensity of colour. The tender is only open to specially selected diamantaires and collectors by invitation. Argyle pink diamonds are coveted by many, but owned by few. Private tender viewings are held in Hong Kong, New York and Sydney. With past tenders having traveled to Antwerp, Geneva, London, Tokyo, Singapore, Mumbai, Shanghai and Beijing. Who’s Invited? Generally and historically speaking, once the Tender diamonds are allocated, there is a shift in the market price for the existing Argyle Pink Diamonds. The price of existing diamonds are then revalued in accordance to the outcome of the tender. The world’s passion for these stones has only intensified through the tender and the price of Argyle pink diamonds has risen steadily year-on-year. Argyle pink diamonds continue to outperform major equity indices. And as is the case with the acquisition of fine art, set rules simply do not apply. How Does This Affect The Pink Diamond Market? Approximately 150 connoisseurs, collectors and luxury jewellers are invited to place sealed, undisclosed bids on the diamonds. Prices for these diamonds can exceed millions per carat. Around October every year, the Tender process is finalised and the bidders of the new allocations are advised if they have been successful in their bid. How Rare Are These Diamonds? The Argyle Diamond Mine is the world’s most important source of pink diamonds and accounts for around 90 per cent of the world’s pink diamond supply. To put this rarity in perspective, of the approximately 130 million carats of rough diamonds produced in the world each year, less than 20,000 carats are rough pink diamonds. Pink diamonds therefore comprise less than 0.01 per cent of global diamond production – tantamount to exclusivity, by any measure. An entire year’s worth of Argyle pink diamonds over half a carat would fit in the palm of your hand. And the gems from this sprinkling that make it to the tender exemplify the pinnacle of production. When Did The Tender Process Begin? The first tender took place in 1984 when 33 stones were offered with a total weight of just over 18 carats. Even this modest number created a sensation in the diamond industry. Never before had such a collection of high quality pinks been seen together. Most tenders now offer around 50-60 stones annually.

In the world of luxury products, Argyle Pink Diamonds (APD) are likened to works of fine art, hidden treasures, rare books and unique icons. As global financial markets show volatility and instability, affluent investors and collectors around the world are taking a closer look at rare, hard assets to diversify their portfolio and protect their wealth. Argyle pink diamonds fulfill this criteria and, as supply dwindles, international collectors and investors continue to acquire these rare pieces for their personal holdings. To know a diamond’s origin is to know its real story – a chronicle that will be carried with it for eternity. An Argyle pink diamond tells a delightful and intriguing narrative of nature’s forces, geological evolution and the destinies of all who have guarded it on its journey. Each one is like a miniature piece of fine art, expertly, intricately and lovingly crafted from rough diamond to rare polished stone, but not before it travelled a journey of epic scale, from deep within a land as rare as the diamond it yields. The Argyle pink diamond is a luxuriously rare gem, and to own one is to own is to possess a beautiful and lasting treasure. “PINK DIAMONDS ARE AMONG THE MOST INTRIGUING AND HIGHLY VALUED GEMS IN THE WORLD, BOTH BECAUSE OF THEIR RICHNESS OF COLOUR THEIR RARITY.” M. Le Con , LORUM IPSUM SUM SUM (LIS), 2013 The Argyle Diamond Mine is the only consistent source of pink diamonds and accounts for over 90% of the world’s pink diamond supply; although this treasure trove will not continue in perpetuity. With limited mine life remaining, these rare pink diamond are becoming ever rarer.This paper places that rarity in context, a context shaped by the forces of supply and demand, and one that speaks volumes about collectability, the potential for wealth creation and a legacy for future generations.