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Coloured diamonds are some of the rarest in the world. Because they are
difficult to acquire, the diamond collector's
market is rife with competition. Jewellers, jewellery organisations, gemstone specialists and online retailers compete
for a space in the lucrative diamond industry.
Ladyluxcomes from a wholesale background, so on a daily basis we would
answering enquires from jewelers looking for a particular diamond. Years
of dealing with enquires and searching for requests has set the tone for
knowing at an interantional level what exists, what does not, what is common,
what is uncommon, what requires years of patience to collect, and what can be
found this week.
As a commodity commanded by supply and demand, it makes it a lot easier to
advise on which diamonds are the easiest to sell. This also makes it easier for us
to advise based on the outcome the client is seeking to achieve.
Many comapanies selling pink diamonds are heavily advertising big returns.
Most commonly seeing adverts for 15% per annum returns.
At Ladyluxwe understand that NOT ALL diamonds will have a 15% return.
Several factors are at play. We choose to remain conservative in our approach.
Ladyluxoperates from the "it's better to be safe, than sorry" perspective and
would prefer the client to be pleasently surprised than bitterly disappointed.
Are all certificates created equally? No.
Will the type of certificate impact the value of the diamonds in the event you need to liquidate? Of course.
Having traded in pink diamonds means we know what a certain piece will be worth in the market based on
the corresponding certificates it carries. To further illustrate the issue with certificates - one certificate
may grade a diamond a particular colour, and another "brand" of certification may also grade
that diamond the same colour (on paper).
To the untrained eye, they will think these diamonds are the same. However they more
than likely are not. It's like comparing a red Porsche to a red Toyota. Yes, they are both red cars
on paper - but are they the same? NO and their market value will vary based on their certificate.
Ladyluxoffers personalised client services as every client's objective
is different and different
objectives require different diamonds.
Ladyluxdeals with all sorts of different clients. Some wish to invest their superannuation.
some clients are simply looking for a gift. Others are wanting a piece of Australia that will hold its worth
to hand down to future generations.
Given the nature of pink diamonds are exclusive and expensive, Lady Lux deals with one client at a time.
Good things take time and accurate information cannot be compromised by rushing.
This allows us to provide our clients with the right information and create a bespoke piece
that is exactly what they want.